A Most Noble
Profession
I believe story is man's greatest invention. Generational parables are, in this humble designer's opinion, the essence of humanity. Thousands of years of cautionary tales, urban legends and wild myths cultivated the beliefs and guidelines our society continues to live by, to this day. Which in turn, makes the storyteller the most noble profession of all.
As a passionate designer, I wish to wield my decade's worth of experience to generate equally bold messaging. I intend to utilize storytelling techniques to curate legendary brands worth sharing for generations to come.
Education
2014-2016
Passaic County Community College
BA in Advertising & Communications with a focus on the psychology of marketing and its application in design. Additionally, took many leadership opportunities in the forms of Marketing Clubs, Graphic Design Internships and Student Assisted Teaching.
2016-2018
Rowan University
AS in Graphic Design with expansions into Typography, Layout & design, Photo Editing, Illustrations and Animations. Additionally, assumed role of Graphic Design Club Vice President, with responsibilities of delegating projects, cross department communications and client interactions.
Experience
2021-2024
Appliances Connection
Developed multiple digital media channels, including a multi-million dollar digital marketplace, with a focus on responsive template design and sustainable practices. Curated fonts, colors and logos for branding purposes. Designed internal documentation ranging from rebate forms to full product catalogues and presentation decks. Enhanced product photography to enrich the consumer shopping experience. Provided valuable strategy in support of high performing social and email campaigns.
2018-2021
Adkraft Media Group
Designed advertising illustrations for print mediums, from conception to deliverables, as a single-employee department. Communicated respectfully and efficiently with clients to generate eye catching content, and foster lasting business relationships. Provided valuable feedback to adhere to strict print standards. Communicated effectively between departments to maintain a rotating schedule of deadlines.